Australia’s international visitor market continues to grow, with fewer visitors spending more during their stay and delivering another $2bn to the Australian economy over the past 12 months.
Tourism Drives Growth
Delivering more than $42 billion to the economy annually, Australia’s inbound tourism industry is a vital export sector, directly employing more than half a million people and touching the life of almost every Australian.
The Australian Tourism Export Council (ATEC) is leading the industry in advocating for policy outcomes that help to strengthen tourism’s future.
Tourism Drives Growth, and the Federal Election 2019 is a time to focus political parties and candidates on investing in our industry and engaging the policy to build on our success into the future.
Positioning for Success
While the inbound tourism industry continues to record extraordinary growth, it is vital we approach this with the future in mind – placing sound policy planning at the centre of Australia’s tourism strategy.
Predictions of 15 million international visitors traveling to Australia by 2027 are exciting, but how will our industry cope? If we are to realise this potential, what does success look like and how do we get there?Learn more
Calling for Action
ATEC is calling on our political leaders, both state and federal, to take action. This means making commitments to tourism’s future through policies and programs that support tourism businesses to achieve success because Tourism Drives Growth.Learn more
There are important questions our industry needs to address to continue to enhance our competitiveness and ensure we maintain a high quality experience. Questions like:
will our visitors be going?
will they get there?
will they stay?
do we preserve our tourism assets?
will the industry need to meet this increasing demand?
Tourism Drives Growth is your chance to get behind our industry.Start Today
Our latest news
Forecast shows tourism will continue to drive growth in Australian economy
The Tourism Forecasts 2019 report shows the short and long-term prospects for Australia’s tourism industry continue to look positive, despite shifts in the global economy.
Visa benchmarking survey urgently needed to maintain tourism’s competitiveness
The Australian Tourism Export Council (ATEC) says a planned visa benchmarking study needs to commence urgently in order to identify areas where Australia has poor visa processing compared to its direct competitors.
Additional Working Holiday Maker Visa places welcomed
The 1st July marked an increase to the number of Working Holiday Maker visas available to backpackers from a raft of countries while extending the age cap to 35 years for French applicants.
NSW budget cut a kick to tourism’s success
Reports that the NSW Government has cut the budget of its tourism agency is a kick to the tourism industry and the success it has delivered the state’s economy over the past decade.