ATEC welcomes campaign targeting youth markets
14 March 2019
ATEC welcomes the new advertising and awareness campaign aimed at our key Working Holiday Maker markets, launched today by Tourism Australia, as an inspiring and interesting way to position Australia to the youth market.
“This initiative will target a market which, over decades, has been a great segment for Australian tourism,” ATEC Managing Director, Peter Shelley said today.
“WHM visitors are long stay, high yielding and contribute to our economy and the workforce, which is particularly beneficial to regional tourism businesses.
Click here for ATEC’s media release.