ATEC Welcomes new push to attract Chinese visitors

7 March 2019

The Federal Government’s announcement of a new advertising campaign aimed at attracting independent Chinese visitors will help boost visitation to regional Australia.

“This campaign targets the growing FIT segment of the Chinese visitor market, encouraging people seeking adventure and exploration to consider Australia as their next international destination,” ATEC Managing Director, Peter Shelley said of the announcement.

“Australia’s appeal extends well beyond its major cities, and a campaign that profiles experiences in regional areas will help Chinese visitors to see the full extent of our offering.

Click here for ATEC’s media release.

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