The Challenge

The tourism industry is proud of its contribution to the Australian economy and ATEC believes our strategic focus should be simple: maintain Australia as a competitive destination and deliver a high quality experience to the international visitor. In order to achieve our goals we need to some address important questions for our industry.

We expect to see 15m international visitors each year coming to Australia by 2027, which is 75% more than 2017 and an annual industry growth of 5.8%.

We urgently need to focus on meeting the challenge of a rapidly expanding industry, one that can meet the needs of these visitors while strengthening our industry and the economic contribution it makes to our communities.